Abstract
Article history: Received January 25, 2015 Received in revised format 28 March 2015 Accepted 3 May 2015 Available online May 4 2015 Information and communication technology plays essential role for people’s day-to-day business activities. People receive most of their knowledge by processing, recording and transferring necessary information through surfing Internet websites. Internet as an essential part of information technology (IT) has grown remarkably. Nowadays, there have been significant amount of efforts in Iran for developing e-commerce. This paper studies the effects of environmental internet features on internet purchase intention. The study divides internet environment into demographic and technologic parts and, for studying each of them, many features are investigated such as internet connection speed, connectivity model, web browser, type of payments, user’s income, user’s education, user’s gender, frequency of online usage per week and users’ goal for using internet. Using Logistic regression technique, the study has determined a meaningful effects of income, education, connection type, browser and goal on consumers’ behavior. Growing Science Ltd. All rights reserved. 5 © 201
Highlights
During the past few years, there has been growing trend on Internet usage among business owners, consumers, etc. and significant portion of gross domestic products (GDP) is earned through ecommerce with its various components (Kotler, 2003)
Roberts et al (2014) defined marketing science as the development and use of quantifiable concepts as well as quantitative tools to understand marketplace behavior and the effect of marketing activity upon it. They reported that, first, the effect of marketing science was perceived to be largest on decisions such as the management of brands, pricing, new products, product portfolios, and customer/market selection, and, second, tools such as segmentation, survey-based choice models, marketing mix models, and pre-test market models maintained the biggest effect on marketing decisions
The solution of development process begins with the analysis of a customer problem defining customer outcomes and planning customer activities and ends with the identification of products and services required to solve the entire problem, before moving on to the integration stage
Summary
During the past few years, there has been growing trend on Internet usage among business owners, consumers, etc. and significant portion of gross domestic products (GDP) is earned through ecommerce with its various components (Kotler, 2003). Roberts et al (2014) defined marketing science as the development and use of quantifiable concepts as well as quantitative tools to understand marketplace behavior and the effect of marketing activity upon it They reported that, first, the effect of marketing science was perceived to be largest on decisions such as the management of brands, pricing, new products, product portfolios, and customer/market selection, and, second, tools such as segmentation, survey-based choice models, marketing mix models, and pre-test market models maintained the biggest effect on marketing decisions. The solution of development process begins with the analysis of a customer problem defining customer outcomes and planning customer activities and ends with the identification of products and services required to solve the entire problem, before moving on to the integration (implementation) stage. The solution of development process begins with the analysis of a customer problem defining customer outcomes and planning customer activities and ends with the identification of products and services required to solve the entire problem, before moving on to the integration (implementation) stage. Biggemann et al (2013) specified five stages including diagnosing needs, designing and producing solutions, organizing the process and resources, managing value conflicts, and implementing solutions to analyze e-commerce success
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