Abstract

This thesis examines the impact of using charts in financial reports within the commercial banking sector in Saudi Arabia. The study focuses on the effectiveness of data visualization tools, such as graphs and charts, in enhancing the readability, comprehension, and decision-making process for stakeholders. Financial reports play a crucial role in informing stakeholders about a bank's financial performance and facilitating informed decision-making. The research investigates how the inclusion of charts in financial reports influences stakeholders' perceptions, including investors, analysts, and managers, regarding the economic performance of commercial banks. The study also explores the potential benefits and limitations of incorporating charts in financial reporting. A mixed-methods approach, combining qualitative and quantitative research methods, is employed. The research involves surveys administered to stakeholders and interviews with key informants, including financial analysts, managers, and regulators. The total participants were 317 responses. The majority of responses agreed that there is a significant effect of using charts in financial reports in commercial banks in Saudi Arabia. The findings of this study contribute to the existing knowledge on the use of charts in financial reports and provide insights into their implications for the banking industry in Saudi Arabia, offering recommendations for enhancing the presentation of financial data using charts.

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