Abstract

Colleges/universities outside the Seoul metropolitan area (hereafter “non-Seoul universities”) are in a crisis of existence due to a decline in the school-aged population in South Korea. Most non-Seoul universities are making efforts to implement self-rescue measures for survival. This study examines the relationships among different types of organizational culture (innovative, collective, rational, and hierarchical), organizational silence (acquiescent, prosocial, and defensive), and faculty–student interaction as perceived by non-Seoul university professors to provide useful implications for effective human resource management plans for the professors, who are responsible for entrance examinations and education at non-Seoul universities in crisis. An online survey was employed to collect data from professors at private community colleges/universities outside the Seoul metropolitan area. Responses from 421 professors were used for data analysis. Results are as follows. First, when professors perceived innovative and collective cultures, their defensive silence decreased while prosocial silence increased. Second, when rational culture was perceived, defensive silence increased while prosocial silence decreased. Third, acquiescent silence increased while prosocial silence decreased when hierarchical culture was perceived. Fourth, faculty–student interaction was enhanced when innovative and collective cultures were prevalent. Finally, prosocial silence had a positive effect on faculty–student interaction. The findings imply that if university managers change policy to encourage professors to perceive the university culture as innovative and collective, prosocial silence, which is positive from the organization’s perspective, will increase, facilitating interactions between professors and students.

Highlights

  • In South Korea, where the school-aged population is continuously decreasing due to a low birth rate and an aging society, fierce competition for university entrance is becoming rare in regions outside of the Seoul metropolitan area due to the oversupply of higher education institutions and the opening of the education market

  • This study examines the relationships among different types of organizational culture, organizational silence, and faculty–student interaction as perceived by non-Seoul university professors to provide useful implications for effective human resource management plans for the professors, who are responsible for entrance examinations and education at non-Seoul universities in crisis

  • To fill the research gap, this study examines the relationship between the type of organizational culture perceived by nonSeoul university professors, organizational silence, and faculty–student interaction to provide implications for non-Seoul university managers and stakeholders toward efficient university management

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Summary

Introduction

In South Korea, where the school-aged population is continuously decreasing due to a low birth rate and an aging society, fierce competition for university entrance is becoming rare in regions outside of the Seoul metropolitan area due to the oversupply of higher education institutions and the opening of the education market. More colleges and universities located in the regions outside the Seoul metropolitan area (hereafter “nonSeoul universities”) will face a crisis of existence due to insufficient student enrollments in the future. The situation has changed; if a university does not make an effort to provide the best quality education service that meets students’ needs and expectations in the future, it may face a crossroads where its continued existence is uncertain. The sense of crisis is even higher at non-Seoul universities Given this series of crisis-related situations, non-Seoul universities will need to make changes to proactively cope with the rapidly shifting external environment and maximize student satisfaction by providing high-quality educational services (Shim & Choi, 2014). It is said that organization members’ silence affects individual performance and organizational innovation, which adversely affects the organization’s overall performance (Beer & Eisenstat, 2000; Sackett et al, 2006)

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