THE EFFECT OF TOURISTS' RELATIONSHIP WITH NATURE ON GLOBAL SOCIAL RESPONSIBILITY AWARENESS WITHIN THE SCOPE OF LAST CHANCE TOURISM

Abstract

Last-chance tourism includes tourists' visits to destinations under the threat of extinction to see them for the last time. In this type of tourism, tourists' nature-protective behaviours can be an essential factor in preventing the rapid deterioration of the region. This study aims to reveal whether the relationship with nature impacts global social responsibility in last-chance tourism. The research aimed to collect data within the purposive sample by using the questionnaire technique. In the analysis phase, regression analysis was performed to reveal the effect of the relationship with nature on global social responsibility. According to the findings, self-identity, perspective and experience, which constitute the sub-dimensions of the relationship with nature variable, significantly affected the ecological behaviour sub-dimension of global social responsibility. In addition, experience and self-identity significantly affected action orientation, which is one of the other sub-dimensions of global social responsibility, and perspective significantly affected altruistic behaviour.