The Effect of Tourist Satisfaction Mediating the Relationship between the Influence of Destination Image on Intention to Revisit at Mandalika International Circuit, Lombok

Abstract

The Mandalika Circuit is a new international tourist destination located at KEK Mandalika territory of Lombok. The aim of this study is to investigate the relationship between destination image, satisfaction, and revisit intention at the Mandalika International Circuit. Based on a survey with a sample of 230 tourist respondents visiting the Mandalika Circuit, the SEM analysis model uses software tool of SmartPLS Professional 3.0. The findings revealed that a significant and positive mediating effect of tourist satisfaction between destination image and tourist revisit intention. This means that the destination image variable is able to directly influence the variable of revisit intention or indirectly by involving the intervening variable of tourist satisfaction at the Mandalika Circuit. The findings of this study can be the basis for suggestions to the administrators of the Mandalika Circuit a.k.a the MGPA (Mandalika Grand Prix Association) as well as related stakeholders and local governments to be able to develop the attributes of the Mandalika Circuit destinations in order to optimizing the implementation of MotoGP or WSBK (world superbike) international main events.