THE EFFECT OF THE TURKISH SERIES ON THE LATIN AMERICAN SOCIETIES IN THE CONTEXT OF THE CULTURE INDUSTRY

Abstract

Today, especially with the globalization process, Turkish TV series are becoming widespread on the international market as a product of the culture industry, and gradually increasing their impact. During this period, in which the 2000s constituted an important breaking point, Turkish TV series reached a wide audience in Latin American countries as well as in the Middle East, the Balkans, Eurasia and Southeast Asia. The fact that Turkish TV series are followed with interest and have a large audience in Latin American countries, as in many other countries of the world, shows that Turkish TV series have important effects on the social structures and audiences of Latin American countries. This study aims to examine the main factors and dynamics that make Turkish TV series effective in Latin American societies as a product of the culture industry. Within the scope of the study, the findings obtained as a result of in-depth interviews with 20 people using the qualitative research method were analyzed through descriptive analysis. The research findings revealed that Turkish TV series have positive impacts on the social structure of Latin American societies towards Türkiye, as well as stimulating the learning of eating and drinking habits, clothing preferences, and more importantly, learning Turkish language and culture, which will affect social change.