Abstract
Television series are among the most important television products and are indispensable as prime-time representatives of a broadcast generation that international television channels put a strong emphasis on. Both the quality of the content and the cultural similarities the audience perceives in the story carry relevance in terms of reaching the target audience. This study aims to deal with the development of the TV series sector in the context of Turkish TV series (TTS) in recent years, regarding the export of these series abroad and the sociological and cultural effects of these series in the countries they are shown. The study explores the viewing habits of Croatian viewers, their perspective on television watching, TV series in general, their experience with different TV series and the elements that drew them to continue watching, and their opinion on TV series imported from North America, Latin America, and Europe. The study tries to understand the audience’s perspectives on Turkish TV series and how they shape their preferences. This study also presents the number of Turkish TV series released in Croatia between 2010 (when the first Turkish TV series was released in Croatia) and 2020 and their effects on local people. Turkish TV series, production details, and broadcasting info were analyzed and explained using information obtained from the Croatian audience through an online questionnaire.
Highlights
Television series have a pivotal role in the media industry and they are fast becoming a key instrument in the last decade thanks to increasing technological developments
It has been observed from the research that the cultural and traditional ties that we presented as a hypothesis at the beginning of the study and which appeared in other countries’ studies were not effective in the context of Turkish TV series (TTS) in Croatia
This study has shown that Croatian audiences evaluated the projects from a purely professional point of view, and at first glance, they evaluated the story, the harmony of male and female actors, and thirdly acting
Summary
Television series have a pivotal role in the media industry and they are fast becoming a key instrument in the last decade thanks to increasing technological developments. Because of these technical improvements, TV series have emerged as powerful platforms for audiences by their demands. In many countries of the world, audiences can have the opportunity to watch both their own local TV series and many other TV series exported from different countries via their own local television channels or online platforms through their subscriptions It is well established from a variety of studies, that TV series are producing in many different subjects and in an almost limitless way as content. Contemporary developments in the field of TV series have led to a renewed interest
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