Abstract
Main objectives of the study are to examine the exposure of young viewers towards Private TV Dramas and to examine the positive feelings of young viewers towards Private TV Dramas. In addition, it is also objective of the study to examine the negative feelings of young viewers towards Private TV Dramas. In current study data is collected form private and Govt universities of Lahore. Data is collected 400 respondents which are students of different classes. Convenience sampling technique is used for data collection from the respondents. SPSS V-23 is used for analysis of data and application of statistical tests. After the statistical analysis the it was concluded that relationship was found very significant among all independent and dependent variables. It is also suggested that there is need to conducted new studies on this area as well.
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