Abstract
There is no doubt that m-commerce a paramount contributor to many companies and economies in many areas around the world. Thus, changes the way of m-commerce companies becomes very important in order to gain more profit. The main reason for this study is to increase the customers’ awareness toward using mobile for purchasing purposes. The study reveals how m-commerce pro-cess changes the role of trading from the traditional way to the electronic one. The objective of this research is to determine the impact of ease of use and perceived cognitive control on consumer perception for using m-commerce system. Data of the survey were collected from Arab Open Uni-versity (AOU), the number of participants was 618. The results indicated that all variables affected consumers toward using mobile for purchasing purposes in coming future.
Highlights
Today the technology brought a lot of changes to our daily life; the advantage of information technology (IT) is that it allows us to conduct our work in novel, more efficient and effective ways, not possible in the past (Klopfer, Osterweil, Groff, & Haas, 2009)
The results show that there is a significant and a positive effect between perceived cognitive control (PCC) and customer perceived service quality (CPSQ) when the level of significance is one percent (β= -0.091, t= 2.537, p< 0.01)
The main objective of this study was to check the effect of ease of use, and perceived cognitive control on customers consumer perception for using m-commerce system, Importantly this study has been expanded in the area of SERVQUAL, whereas previous researches focused on the same topic, the model was created by summarizing many studies related to m-commerce, information systems, and SERVQUAL as well, to that, this study can be considered between the first studies which focuses in the factors that can influence consumers towards m-commerce systems especially for purchasing purposes
Summary
Today the technology brought a lot of changes to our daily life; the advantage of information technology (IT) is that it allows us to conduct our work in novel, more efficient and effective ways, not possible in the past (Klopfer, Osterweil, Groff, & Haas, 2009). Development of time and location-bound commerce can be divided into three stages. The first stage is a traditional formal commerce, in which customers and vendors have to go to the shop themselves, where a one-on-one interaction takes place among the customers and the vendors. That is e-commerce, various media, like text, audio, video, and hypertext are used. The third stage is known as Mobile commerce (m-commerce), where business is conducted, using modern devices, such as Palm Pocket, Personal Computer (PC), Personal Digital Assistant (PDA), two-way pagers and Cellular Phones
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