Abstract
The lack of public demand to enliven Sultan Hasanuddin Airport Makassar is one of the challenges for the airport. One of them is to advance the non-aero nautical business which has a huge influence on airport revenue. Therefore, the use of social media will be a place to attract people to visit and use the services of non-aeronautical businesses available at Sultan Hasanuddin Airport Makassar. The data collection method in this questionnaire uses observation or direct observation, and questionnaires. The analysis method used is a quantitative method in which there are validity, reliability, and coefficient of determination tests. The results of this study indicate that the effect use of social media promotion has a strong effect on the development of non-aeronautical businesses at Sultan Hasanuddin Airport Makassar by 87,9%.
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