The Effect of Social Media on Student Learning Motivation Using the Apriori Method

Abstract

The success of student learning can be determined by their motivation. Students who have high learning motivation tend to have high achievement as well, otherwise their learning motivation is low, their learning achievement will also be low. student learning motivation in the subject is very low. Some students prefer to play social media rather than pay attention to the material explained by the teacher during class hours. Therefore, this study aims to explore the influence of social media on students' learning motivation. This research uses data mining method with Apriori algorithm to identify patterns related to social media usage and students' learning motivation. The Apriori algorithm is one of many algorithms in data mining that is used for frequent itemsets and association rules in databases on transactional data that are generated by identifying each item that exists, and combining larger sets of items provided that the items appear frequently enough in the database. Based on the research that has been done, the author can draw the conclusion that using the Rapid Miner 7.1 application tools in applying the apriori algorithm produces the same rules as manual calculations using 300 data on the learning motivation of Abdi Negara Binjai SMKS students and the system can generate association rules using 300 student learning motivation data with a minimum support of 12% and a minimum confidence of 75% and produce 5 association rules 3 itemsets to determine the learning motivation of Abdi Negara Binjai SMKS students. One of the rules that has the highest confidence value is, if YT and J2 then M1. Which means that every student who uses YOUTUBE Social Media with a length of use is 3-4 HOURS then INCREASES STUDY MOTIVATION. Then the less the ɸ (frequent) value is set, the more data that can be processed, as well as the minimum support value and confidence value, where the smaller the value determined, the more association results will be issued.