Abstract
The author investigated the impact of race and expertise on source credibility ratings. A 3 (Black, White, and no portrayal of race) × 2 (technical competence; high versus low) × 2 (practical competence; high versus low) factorial design was used, with credibility ratings as the dependent variable. Credibility ratings were analyzed with a technical competence (high vs. low) × practical competence (high vs. low) × race (White, Black, no picture) between participants' factorial analysis of variance. Measures of expertise were significantly correlated with credibility ratings. Race did not play a significant role on measurement of credibility. As credibility ratings increased, the recommendation to interview the candidate also increased. Implications and recommendations were discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
