Abstract
This study is an exploration of the perceptions and experiences of Nigerian university undergraduates regarding the manipulative strategies used in scam messages and their effects on victims. Questionnaires were designed from a nominal 5-point rating scale and shared with 100 randomly selected respondents from the University of Nigeria, Nsukka and the University of Benin, Nigeria. All responses gathered through an online survey were categorized and analyzed qualitatively and quantitatively. This study benefits from Sherif and Hovland’s social judgment theory (SJT), which suggests that when people receive a persuasive message, they compare it to their existing attitudes and beliefs. The findings show that scammers employ various manipulative strategies to deceive individuals. These strategies include the use of deceptive language, incomplete sentences, false claims, and the creation of a sense of urgency or desire.
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