Abstract
The formulation of the research problem is whether there is an influence of product quality, price and promotion on the decision to purchase a Wuling brand car in Seberang Ulu II District, Palembang City? This research includes associative research. The research sample was 68 people using purposive sampling technique . The data collection method in this study is a questionnaire (questionnaire) and documentation i. The data analysis technique used is multiple linear regression with the F test hypothesis, t test, and the coefficient of determination. The results of the research analysis show that: 1) there is an effect of product quality, price and promotion on the decision to purchase a Wuling Brand car in Seberang Ulu II District, Palembang City, 2) there is an influence on product quality on the decision to purchase a Wuling Brand car in Seberang Ulu II District, Palembang City, 3 ) there is an effect of price on the decision to purchase a Wuling Brand car in Seberang Ulu II District, Palembang City, 4) there is an influence of promotion on the decision to purchase a Wuling Brand car in Seberang Ulu II District, Palembang City.
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