Abstract
Purpose: Product diversification is how a business can develop types of products both related to the central business and as substitutes and contemporary products. According to Ansoff (1957), diversification is related to product and quantity changes. This research aims to prove whether prodct diversification and company size increase profits so that business actors can decide on the proper steps in future business steps. Methodology: The method used in this research is multiple linear regression using the SPSS for Windows version 26 application. In this research, there are two independent variables and one dependent variable. The independent variable comprises product diversification and company size, while the dependent variable is company profitability. Findings: According to the data processing results using the multiple linear regression method, company profitability was positively influenced by product diversification and company size. Implication: Product diversification is carried out by adding product variants from a company and by requiring innovation that can differentiate one's product from other companies' products, which can place one's product above competitors' products.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callSimilar Papers
More From: Integration: Journal Of Social Sciences And Culture
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
