Abstract
This research proposed and empirically tested a behavioural model of online tourist information search by integrating the consumer involvement concept, modes of cognitive processing and knowledge representation. The model identified two types of online information involvement: involvement measured by time spent online (degree of search) and by types of information sought (content of search). The results showed prior experience and knowledge with a destination influenced both by the content of search and the degree of search that a traveller engages in online while planning a trip. It appears that online search effort decreases and search content changes as a result of the different level of prior knowledge that a tourist brings to a search. The results will also have practical implications for the content, length and presentation of tourism websites that service iTravellers.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
