The Effect of Perception of Job Characteristics of MZ Generation Hairdressers on Job Values and Job Satisfaction

Abstract

This study is to verify the effect of the recognition of job characteristics of MZ generation hair designers on job values and job satisfaction. In this study, the purpose of this study is to contribute to the development of the beauty industry by reducing the intention of hair designers to quit the job through job satisfaction and realizing their value as professionals in a situation where hair designers are increasing. This study was conducted in a self-written method with a structured questionnaire for MZ generations working as hair shop designers. A total of 350 copies of the questionnaire were distributed, 310 copies were collected, and 269 copies were used as the final analysis data, excluding the questionnaire errors. The analysis results are as follows. First, it was found that diversity, importance, identity, and feedback factors all had a significant effect on external job values. Second, as a result of examining the effect of job characteristics on internal job values, diversity, importance, and feedback factors have a significant positive (+) effect on internal values. Third, it was found that diversity, importance, and feedback factors had a significant positive (+) effect on intrinsic job satisfaction. Fourth, in the relationship between job characteristics on external job satisfaction, importance and feedback were found to have a significant positive (+) effect. Fifth, it was found that both external and internal values had a positive (+) effect on both intrinsic and external satisfaction. As a result of this study, it was found that efforts will be needed to increase the satisfaction of MZ generation hair designers through coordination of job characteristics and restoration of flexibility. By increasing the satisfaction of MZ generation hair designers, we can expect the continuous development of the hair beauty industry.