The Effect of Motion Graphics in Mobile AR Interface on Self-efficacy and Cognitive Attitude

Abstract

The rapid development of the mobile device has brought about a change of a new lifestyle to users based on the fusion of various IT technologies. the paradigm of digital contents was simply focused on efficiency of processing and delivery of information, today the focus has shifted toward more immediate, intuitive, real, and natural flow such as virtual reality and augmented reality. Especially the AR (Augmented Reality) naturally connected the virtual object to the real world to provide users with the effective mobile user environment. Therefore, the GUI (Graphic User Interface) of the mobile device-based augmented reality needs to be designed properly to the changed mobile environment. However, although the augmented reality is based on the video of the real world which is treated in real time, the study on the motion graphic of the virtual object organizing the user interface is not enough. Therefore, this study is aimed at empirically analyzing the effect of the motion graphic in the user interface of the mobile AR. Also, the positive effect of characteristics on improvement of Users' visual experience, self-efficacy and cognitive attitude in mobile AR motion graphics was examined. The result showed that augmented reality has a significant effect on the self-efficacy and cognitive attitude of the users' visual experience. In the future, more media research for various motion graphics of AR interface will be needed, and this study can help develop mobile AR contents.