Abstract
Abstract To encourage the pro-electric vehicle (EV) behavioral intentions of consumers, EV manufacturers should make a significant commitment to EV-related information and devise strategic planning on how to release that information. However, information overload theory suggests that abundant information may result in information overload problem beyond a threshold, thereby decreasing final behavioral intentions. The analysis uses a questionnaire survey involving 619 respondents to investigate relationships among EV-related information characteristics, information overload, and pro-EV behavioral intentions of consumers. Results show that the quantity and quality of EV-related information can affect the information overload of consumers. By contrast, the perceived information overload of consumers can exert a negative impact on their pro-EV behavioral intentions. In addition, consumers with different levels of EV product knowledge and information processing capabilities may encounter diverse degrees of perceived information overload.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call