Abstract
A green home focuses on the efficient usage of resources. The purpose of this study was to examine the effect of green homes, green behavior, and livability on financial incentives. The population of this study is a largest and oldest housing in Medan City and sample is 100 houses. The method that used is path analysis. The findings show that the application of the green concept according to the residents have positive and significant impact on livability within alpha 5 percent, but livability has positive and unsignificant impact on the financial incentive. The application of green concept have no significant effect either directly or through livability to the financial incentive. Factor affecting the financial incentive is green behavior. It is expected that residents can increase the awareness about environment and have green behavior.
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