The effect of green culture and identity on organizational commitment

Abstract

When effectively implemented, green management practices greatly influence environmental damage and offer intra-organizational advantages, leading to good environmental consequences and substantial organizational benefits. The effect of green organizational culture (GOC) and identity (GOI) on organizational commitment (OC) through the mediating role of job satisfaction (JS) has been investigated in this study, considering the need to identify intra-organizational variables to adopt environmental policies. This study analyzed environmental pollution in Isfahan province, focusing on employees of 56 Iranian manufacturing companies. Data were collected using standard questionnaires and Partial least squares structural equation modelling via SmartPLS. Results showed that the variables of GOC and GOI significantly impacted OC through the mediating role of JS. This study interprets that green organizational approaches can strengthen and increase commitment, creating a positive collective and individual perspective toward organizations. Successful implementation of GOC and GOI encourages other organizations to achieve similar benefits, leading to better environmental performance.