Abstract
Banking has always been a highly information-intensive activity that relies heavily on information technology (IT) to acquire, process and deliver the information to all relevant customers. Finance digitalization is a modern innovation which entails the integration of multiple technologies and strategies that enable the finance function to deliver value in the digital age (Mosteanu, 2020). The study made a critical analysis of financial digitalization as a tool for customer satisfaction in commercial banks in Uganda centered on findings from a sample of 280 Equity Bank Uganda customers. The Specific objectives of the study were; (i) to examine the effect of E -banking on Customer Satisfaction., (ii) to determine the effect of financial technology on the customer satisfaction, (iii) to establish the relationship between data analytics and customer satisfaction.
Published Version
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