The effect of experienced regret based on gender differences in auction

Abstract

This study aims to show how experiencedregret influences the decisions made by bidders of differentgenders in an auction. - In this paper, the data is collected through a real-time recorded tv show about English auctions. In previous studies, female participants tend to be more risk-sensitive and rational than male bidders. Based on this trend, we hypothesized that female bidders would make quick decisions compared to male bidders after the bidder experience regret.