The effect of excessive social networking sites on credit overuse behavior through money trust, money anxiety, and money power

Abstract

The development of social media technology has an impact on the welfare of users but has side effects on communication and behavior when used excessively. Excessive use of social networking sites impacts user behavior in obtaining fast information and sharing information with other users to show their strengths as a personal profile. Data was collected on young adults who made purchases on credit with pay letters as many as 210 users of social media Twitter, Facebook, and YouTube. The analysis used in the study used Partial Least Square version 4. The research data was obtained by distributing questionnaires via Google Forms. The study results show that excessive SNS use influences money attitudes, including money anxiety, trust, and power. The money trust that users have has an impact on money power. Money attitude affects credit application PayLater overuse behavior. The results showed that money trust did not impact increasing credit application PayLater overuse behavior, while money power and money anxiety influenced credit application PayLater overuse behavior. Research makes a practical contribution for SNS users to continue using it reflectively, so it does not interfere with work activities, family relationships, and the responsible use of money. The theoretical contribution enriches the theory of money behavior, e-payment, and money attitude using social media.