Abstract
The personalization of politics and elite polarization have attracted considerable scholarly attention. We conducted an online experimental survey on policy proposals and voters’ evaluations of candidates during the 2020 Taiwanese presidential election. We see an elite effect on voters’ policy attitudes when controlling for party-related factors. The effect shows up as a negative cue but not as a positive cue. Moreover, the negative effect varies by candidate. These findings suggest that in policy attitude formation, opposition to a candidate has a stronger effect than liking a candidate. Overall, this study extends our understanding of the elite effect from the perspective of personalized politics with evidence from the Taiwanese electoral context. This information is critical not only for understanding the political consequences of polarization but also for understanding how it relates to opinion formation among citizens.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
