The Effect of Dynamic Capability and Entrepreneurship Orientation on Creative Economic Performance of Cullineary Sub Sector in Bekasi City with Innovation as Mediating Variable

Abstract

This study aims to: 1) examine and analyze the effect of dynamic capabilities and entrepreneurial orientation on innovation 2) test and analyze the effect of dynamic capabilities and entrepreneurial orientation on creative economic performance in the culinary sub-sector 3) test and analyze the effect of innovation on creative economic performance in the culinary sub-sector 4) examine and analyze the effect of dynamic capabilities and entrepreneurial orientation on creative economic performance in the culinary sub-sector / food and beverage through innovation. The research was conducted in the creative economy culinary sub-sector/ food and average in Bekasi City with a sample of 93 respondents consisting of micro, small, and medium entrepreneurs. The creative economy culinary sub-sector The sampling technique used a purposive sampling technique. Methods of data analysis using descriptive analysis and path analysis. The results showed that: 1) there is an effect of dynamic capability and entrepreneurial orientation on innovation, 2) there is an effect of dynamic capability and entrepreneurial orientation on performance, 3) there is an effect of creative economy in the culinary sub-sector the effect of innovation on creative economic performance in the culinary sub-sector 4) Innovation is not influence dynamic capabilities and entrepreneurial orientation on performance. Creative economic innovation in the culinary sub-sector does not contribute to increasing dynamic capability and entrepreneurial orientation to performance in the culinary sub-sector creative economy.