Abstract
The purpose of this study is to define destination social responsibility as a multidimensional construct and examine the relationships between destination social responsibility, tourists’ emotions and their satisfaction, through the lens of corporate social responsibility. A model is empirically tested with a sample of 359 random foreign tourists visiting Hoi An, Vietnam. The results indicate that all destination social responsibility dimensions, including economic, environmental, legal–ethical, and philanthropic responsibilities significantly enhance tourists’ emotions, while only legal–ethical and philanthropic responsibilities directly affect tourists’ satisfaction. The findings also confirm the mediating effect of emotions between destination social responsibility and tourists’ overall satisfaction.
Highlights
Most countries are making great efforts to allure tourists
This study presented a theoretical model that explored whether tourists’ perceptions towards socially responsible behaviors in a destination affected their emotional responses, which in turn could influence their satisfaction later on
This study is slightly different from other related studies in terms of conceptualizing Destination Social Responsibility” (DSR) as a five-dimensional construct and examining the different influence levels of these dimensions on tourists’ emotions and overall satisfaction
Summary
The over-exploitation of natural resources and the over-development of tourism can have negative impacts on the destination’s environment, economy, and society, and as a consequence, can harm its long-term health. Given the need to tackle these challenges, or at least diminish undesirable impacts, and to continue to attract tourists, social responsibility practices are acknowledged as one of the most effective solutions for tourism-based organizations [1]. Most of the extant CSR literature has traditionally concentrated on the responsibility of business firms or organizations as individual entities, but has not paid much attention to the combined effects of socially responsible behaviors conducted by interrelated entities in the context of a tourist destination [3,4,5]
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