Impacts of destination social responsibility on destination image and tourist revisit intention: An empirical study at tourism destinations in the Mekong delta, Vietnam

Abstract

The main purpose of this study is to identify factors of destination social responsibility (DSR) affecting the destination image and revisit the intention of the customer at a tourism destination in the Mekong Delta. The researchers surveyed 507 tourists at a tourism destination in the Mekong Delta using qualitative and quantitative research methods. The research results show that seven factors affect the destination image and tourist revisit intention including (1) economics-social activity-oriented DSR (2) Epidemics and natural disaster-oriented DSR (3) Tourist-oriented DSR (4) Product and service quality-oriented DSR (5) Human-oriented DSR (6) Corporation social responsibility-oriented DSR (7) Environment-oriented DSR. The research offers some managerial implications regarding DSR in order to attract a destination image and return tourists to destinations in the Mekong Delta (MD).