Abstract
The effect of corporate image on the formation of customer attraction
Highlights
During the last ten years, researchers of public relations have focused on customer relationship management
This paper examines the relationship of corporate image with customer attraction in Irancell Telecommunications Services Company in city of Ahvaz, Iran
The results showed that there was a positive and significant relationship between corporate image and customer attraction
Summary
During the last ten years, researchers of public relations have focused on customer relationship management. Corporate image is a reflection of the past actions, which represent the company's actual attributes (Gregory, 1991) As it is mentioned, making a positive and influential corporate image is very important for organizations, so that they spent time, sources and efforts to advertise their goods or services to represent a positive image and reputation of themselves. For example, they participate in charities and welfare affaires to look for a responsible organization in ideas of people, socially. Leading market is one of the most important success factors for customer-oriented organizations and methods of attracting customers through improved corporate image to customers (Tahvildari, 2011)
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