The effect of co-designing on educational transfer between cultures

Abstract

This paper describes the process of co-designing used in a project undertaken by the Instituto Tecnologico de Monterrey (ITESM), the agency for development of Mexico (NAFIN), and the consulting authors to jointly produce a business development program for medium and small companies in Mexico. The first element of the program was a total quality training program, and the second was the design and development of facilitators/consultants' training for the instruction and dissemination of the quality program. This paper examines the project from the perspective of the role that values, and more specifically value conflicts, play in transfer effectiveness between nations. It proposes that transfer without significant modification and interpretation to fit local world views and practices is generally dysfunctional, and offers co-designing as a viable strategy to obviate traditional conflicts.