Abstract
The objective of this paper is to identify the different framework characterizing the business environment and assess their impact on companies performance in order to identify the most dimension environmental affecting companies performance; new created as well as developed companies. Three mains categories of the business environment are suggested: socio-cultural, institutional and technological environment. To achieve this goal, our research is based on a literature review on the question followed by an empirical study on a sample of 96 companies to make the association between theory and reality An empirical study provides that the institutional and the technological factors are the most positively and significantly related to performance. Regarding the socio-cultural environment has a less significance on companies performance.
Highlights
The main position of the business creation in economy development left to reflect on elements leading to companies’ survival and development
Respondents are asked about their perception on the business environment initially, and they are asked to evaluate their business according to four dimensions of performance measure referring to the Balanced Scorecard
To test the assertion empirically, this study looks into the nature of the correlation between business environment framework conditions and company performance
Summary
The main position of the business creation in economy development left to reflect on elements leading to companies’ survival and development. Muchiri et al (2011) highlight that in the face of the current global competition and increasing demands from stakeholders, there is a basic business demand to improve manufacturing performance. The success of a company depends largely on the characteristics of the entrepreneur, his motivations and his skills and experience to manage its human, financial resources as well as its ability to innovate and approve its existence in a turbulent environment. Several studies, focusing on entrepreneurship are conducted to show that the entrepreneur for his motivations and his skills is the main actor in the company creation, its development and success (Mazra and Guy, 2012). Estay (2004) stressed the impact of the entrepreneur characteristics in the entrepreneurial activity
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