Business Environment and Survival of the Tourism Inductry

Abstract

This study is to determine the impact of environment on business performance with the specific objectives of determining the effects of socio-cultural, political and economic environment on business performance. A sample of 57 respondents was selected from some small tourism businesses in Awka. The ChiSquare test of independence and descriptive statistics were use to analyze the responses. It was observed that political and economic environment have significant impact on business performance while the socio-cultural environment does not have a significant relationship. it is therefore recommended that the government should help entrepreneurs to start new tourism business and protect them to continue the business, the government can stimulate private business development and employment growth by fostering an enabling economic environment Keyword: business environment, tourism, small business, political environment, socio-economic environment