The Effect of Bamboo Therapy Perception on the Job Satisfaction for Skin Beauty Workers

Abstract

The purpose of this study is to analyze the factors related to the perception and satisfaction of massage therapists for bamboo therapy and provide basic data for finding ways to expand the operation of the bamboo therapy. A total of 300 copies of survey data were collected, and frequency analysis, reliability analysis, principal component analysis, t-test, correlation analysis, and multiple regression analysis were conducted using the SPSS 21.0 program. The results of the study are as follows. In the case of bamboo therapy, the overall awareness of bamboo therapy was highly measured. The perception of bamboo therapy is determined by effectiveness, conciseness, economics, and manageability, and the satisfaction of massage therapists during the operation of bamboo therapy has a high positive correlation in the order of effectiveness, economics, manageability, and conciseness of bamboo therapy recognition, and multiple regression. According to the analysis results, it was analyzed that effectiveness and economics are the factors that have the greatest influence on satisfaction. Therefore, if the awareness of the manageability and economics of bamboo therapy is increased to massage therapists who have not implemented bamboo therapy, it will contribute to the expansion of the operation of bamboo therapy in the skin care industry, which in turn will improve the health of massage therapists and improve the economics of the skin care industry. As a result, it is believed that this will help improve the health of massage therapists and improve the economy of the skin care industry. Keywords: Bamboo therapy; Perception; Satisfaction; Skin beauty workers