프로야구 경기장 내 이벤트 프로그램이 여가태도 및 여가몰입에 미치는 영향 - 대구 삼성 라이온즈 야구장을 중심으로

Abstract

This study is to measure the influence of Event Programs at Baseball Field upon Leisure Attitude. To achieve purpose of the study, I carried out a survey targeting 280 spectators at the Daegu Baseball Field. I conducted ‘Analysis of Frequency’, ‘Reliability Analysis’, ‘Correlation Analysis’, ‘Exploratory Factor Analysis’, and ‘Multiple Regression Analysis’ of the collected research materials using SPSS 20.0. I drew following conclusions from these research processes. In the first place the Cheer and Participatory Event which are sub factors of Event Programs at Baseball Field have an effect on Cognitive Attitude-sub factor of Leisure Attitude. And only Participatory Event has an effect on Affective Attitude. Secondly, all sub factors of Event Programs at baseball field have an effect on Cognitive Commitment, and only Participatory Event has an effect on Behavioral Commitment. Thirdly, only Behavioral Attitude-one of three sub factors of Leisure Attitude-exert influence on Cognitive Commitment, and Cognitive Attitude and Behavioral Attitude-other sub factors of Leisure Attitude- have an influence on Behavioral Commitment.