Abstract
Research on employee recruitment shows that job-seekers use multiple signals to infer organizational characteristics. Diversity certification can signal organizations’ commitment to diversity to present organizations as attractive employers to job-seekers. However, previous research scarcely addresses how job-seekers perceive diversity certification. We propose that job-seekers with positive attitudes about diversity perceive organizations with diversity certification as attractive and hypothesize that diversity as an organizational value mediates the relationship between exposure to diversity certification and organizational attractiveness. In an online study with 190 respondents, we manipulated the exposure to diversity certification on company web pages to find support for the hypothesized relationships.
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