Abstract
In the current dynamic and complex competitive environment, the implementation of enterprise e-commerce plays an important role in the development of external business process activities. Through the Internet, information sharing and business process collaboration between enterprises and customers can be realized. This kind of e-service activity based on e-commerce process is particularly important for customers. However, many business managers have some doubts about the implementation of customer service-oriented online business activities, because customer service-oriented online business activities need a lot of IT investment, and the performance of this e-business activities is not easy to measure.
Highlights
The differentiation and stratification of consumers and the diversification of the demand for products and services, more and more enterprises begin to carry out customer-oriented e-commerce activities, the business model of marketization gradually changes to the business model of customization (Alinejad et al, 2015; Navimipour & Soltani, 2016; Shami et al, 2015)
Enterprise performance can be understood from two aspects: one is result-oriented performance, which refers to the output records produced by a specific job function or activity within a specific time; the other is behavior-oriented performance, It refers to the actions or behaviors that are related to the goals of the enterprise and can be measured according to the individual’s ability
3.2 Sample Characteristics Most of the enterprises involved in this study have been established for 5-20 years, accounting for 68.92% of the total number of enterprises, of which 35.81% have been established for 5-10 years, indicating that most of the enterprises under investigation have not been established for a long time; there are many enterprises in the manufacturing of electrical equipment, chemical raw materials and chemical products, accounting for 40.54%; nearly half of the enterprises with assets of more than 50
Summary
The differentiation and stratification of consumers and the diversification of the demand for products and services, more and more enterprises begin to carry out customer-oriented e-commerce activities, the business model of marketization gradually changes to the business model of customization (Alinejad et al, 2015; Navimipour & Soltani, 2016; Shami et al, 2015). Enterprises cannot rely on their own capabilities to adapt to the changing business environment (Cokins, 2017; Kizu et al, 2017). They need to rely on the joint strength with partners or customers to integrate the stakeholders involved in business processes, such as customers, suppliers, distributors and retailers, into a close value chain or reintegrate complementary resources and allocate them in the supply chain of enterprises. The interactivity and openness of Internet-based e-commerce technology in inter organization data transmission make them have a very important impact on enterprise management practice. The Internet has surpassed the application of information technology such as cross organization information system (IOS) and data exchange system (EDI) in information sharing ability and cost
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