The dual use of social media by Naftali Bennett during his brief premiership: a double-edged sword?

Abstract

ABSTRACT This article examines how former prime minister of Israel, Naftali Bennett, used his private Facebook account differently from the official page. It discussed the differences between the two accounts by conducting an in-depth content analysis of all published posts on the two pages over five months. Its findings illustrated Bennet’s clear preference of his official page over the private one, despite the latter’s popularity. It also found differences between the language styles and content. In addition, the article highlights the disparities between Bennett’s use of the same account that was used by his predecessor, Benjamin Netanyahu.