The Drivers of the Sustainability of Spanish Wineries: Resources and Capabilities

María Carmen García-Cortijo,Juan Sebastián Castillo-Valero,Juan R Ferrer,Vicente Pinilla

doi:10.3390/su131810171

María Carmen García-Cortijo, Juan Sebastián Castillo-Valero + Show 2 more

Open Access

https://doi.org/10.3390/su131810171

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Abstract

This article aims to determine which of a firm’s resources are drivers of its decisions on sustainability policies. For this purpose, it analyses four of the resources that the literature has linked with sustainability: (1) marketing resources, (2) technological resources, (3) innovation resources and (4) financial resources. The study focuses on Spain, which has the largest surface area under vine in the world. The database for the empirical analysis was drawn up from a survey among wineries carried out during 2020 and 2021. A total of 411 observations were valid. From the quantitative analysis, based on Box–Cox models, it can be concluded that adopting sustainability policies requires placing stress on innovation and on the capacity for communicating such innovations so that consumers perceive them as a change for the better; having greater technological or financial resources seems to be insufficient and of little importance. The results indicate that promoting funding and resource availability as basic tools should be reviewed in sustainability policies for wine firms.

Highlights

Jean-Marie CardebatSustainability has become a key goal for many public, private, national and international institutions
The results show that available resources are important, but their weight varies with the dependent variable analysed
It was based on the analysis of the resources and capabilities of firms as drivers for sustainability policies

Summary

Introduction

Sustainability has become a key goal for many public, private, national and international institutions It hovers over business activity, creating a new paradigm, that of searching for social and economic advances that will guarantee healthy and productive life for human beings without affecting the possibilities of future generations [1,2,3,4,5,6]. Sustainability involves three factors: economic viability, the environment and social acceptance [20,21]. These three elements are not always present in scientific studies or in the minds of consumers, entrepreneurs, or workers when they consider this concept [2,18]. We consider the wine sector in Spain, on which there have been few Received: 11 July 2021

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