Abstract
This study explores the inclusion of poetry in the realm of consumer research in tourism, consumption, and sustainability, with a study of the poem “The Dolphins” by Carol Ann Duffy. It reflects on the analysis of poetry in advancing our understanding of tourism consumption, and deliberates that poetry could provide insight into complex, emotional, painful, and cruel consumption facets. The study crafts a reference point for the use of poetry as a data source and a methodological tool in tourism and sustainability research and highlights how poetry could help in advancing our understanding of ethical consumption and its confluence with animal welfare in tourism and raising ethical awareness and sensitivity. The study also reflects on the themes of expanding our consciousness as part of being better humans and tourists, and raising the social consciousness of organizations to work towards animal welfare.
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