Abstract

The rise of new media has brought many challenges to the development of traditional media, and television livelihood programs are also seeking their own path of transformation. Like other programs, many livelihood programs choose to collaborate with high traffic video platforms and gradually explore new forms of development. The entry of livelihood programs has affirmed the important value of the social attributes of news in the new media era. This article explores the dissemination characteristics and problems of television livelihood programs in the context of new media, in order to propose reasonable suggestions and promote the improvement of program production level.

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