The Dissemination of Chinese Fantasy Dramas in Southeast Asia: Cultural Identity and Digital Innovation

Abstract

This study explores the dissemination of Chinese fantasy dramas in Southeast Asia, a genre that uniquely blends fantasy, martial arts, and traditional Chinese culture. Chinese fantasy dramas feature supernatural beings like gods, immortals, and demons, portraying epic battles between good and evil within intricate emotional narratives. Rooted in ancient Chinese folklore and influenced by Taoist philosophy, Chinese fantasy dramas emphasize harmony with nature and spiritual enlightenment, characterized by rich world-building and vibrant visuals. The research examines the reasons behind the growing popularity of Chinese fantasy dramas in Southeast Asia and their role in fostering cultural identity among local audiences. It highlights the critical impact of digital technologies, such as streaming services and social media, in facilitating cross-cultural dissemination. Findings indicate that these platforms significantly enhance the transnational spread of Chinese fantasy dramas, allowing Southeast Asian viewers to engage with the genre's cultural elements and fostering a shared sense of identity. However, the study also acknowledges challenges, including cultural differences and policy restrictions, that can impede dissemination. Overall, it concludes that ongoing technological advancements and increased cultural exchange are likely to boost the global recognition and impact of Chinese fantasy dramas.