The disruptive potential of importance-performance eduruption and transforming consumerism in single-used plastic reduction initiatives

Abstract

In an era demanding sustainable consumption, the challenge of single-used plastic (SUP) remains significant. This study delves into the transformative capacity of the Importance-Performance Eduruption method to reshape consumerism and encourage SUP reduction. Drawing on binary choice models, we elucidated the determinants influencing students' willingness to participate in SUP reduction initiatives. Beyond the quantitative metrics, the study highlighted the deep-seated influence of educational methods. Applied learning strategies like Problem-Based and Project-Based Learning emerged as influential touchpoints, aligning students with sustainable habits. Simultaneously, the importance-performance analysis revealed areas needing immediate intervention, notably research-oriented methods. Our findings spotlight the influential role education plays in driving sustainable consumer behavior. By integrating importance-performance insights into curriculum planning and broader policy frameworks, stakeholders can more effectively harness the disruptive potential of education to further the goals of Sustainable Development Goal 12 and create a more sustainable future.