Abstract
Realist approaches to the study of ideology have treated ideologies as static ideas that mediate between presumed social realities and political powers. In this research the researcher views ideology as discursive practice that constitutes social realities through producing its subjects. A series of formal narrative models are established to tackle the fundamental discursive structures of ideological texts. Temporal narrative analysis is used to reconstruct grand narrative in terms of causality and social categorization. Models of narrative modes, genres, and modalities are established to examine the processes of selfidentity formation. Furthermore, a semantic analytical approach is devised to examine the associations among social identities, action modalization, and emotional displays and transformations. Using the theoretical and analytical models established, the researcher conducted a case study on the Chinese communist ideology. Three types of texts (i.e. government pronouncements, personal stories, and editorials) are sampled from People's Daily. Analysis of government pronouncements shows that the Chinese communist ideological system typically opposes traditional Chinese culture as its antithesis. Different from traditional Chinese historical discourse, the communist ideology imposes a single teleological material cause on the organization of historical events. This ideological system contains two distinct sets of social categories: we and they. Certain elements in the two sets are rendered ambiguous at initial stages of mass movements to provide targets. In contrast to traditional Chinese culture in which social identities change in degree, social identities in the communist ideological system change in kind.
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