Abstract
This paper examines the rise of gentrification in 1970s Amsterdam, based on coverage of the Jordaan neighborhood in Het Parool and a limited number of other Dutch newspapers. Although the term was not yet common at the time, newspaper articles from the 1970s already show a critical attitude toward social change in a working-class neighborhood. Far before policymakers were talking about it, journalists identified the negative effects of gentrification, such as rising rents and a loss of neighborhood identity. The resistance and criticisms of Het Parool and original residents bear striking similarities to contemporary criticisms on gentrification, as visible in the mocking and stereotyping of gentrifiers. Interestingly, developments in American cities were used as a frame of reference for Dutch newspapers in this regard. This exploration of the initial phase of gentrification in Amsterdam shows that both residents and journalists have always viewed the process of gentrification with suspicion.
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