Abstract
The fundamental of entrepreneurial orientation (EO) is needed to engage entrepreneur being creative, innovative, risky as well as uncertain activities in the market place and discover new opportunities before their competitors. Due to low risk-taking propensity, Micro, Small Medium Enterprises in Malaysia growing in number each year but they are not into becoming a large corporation due to unwillingness to commit resources to undergo activities and projects which resulted in the uncertainty of the outcomes. Hence, this study discussed the fundamental of entrepreneurial orientation and practices of EO among the new entrant in the business.Keywords: Creative, Innovative, Risky, and EntrepreneurialeISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v5i13.1949
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