Abstract
AbstractThis paper demonstrates that choice processing may be different in missing information situations than in full information situations depending on whether inferences are used to fill in missing values and the overlap of the missing information itself. It is shown that when individuals do not form inferences to fill in missing values, fewer full attribute‐based processes and more processes which accommodate for missing attribute values, alternative‐based or given‐dimension attribute‐based, are used. It is also shown that when a processing shift due to missing information does occur, the overlap of the missing values will affect the type of shift that takes place. If overlap is high, a shift to given‐dimension attribute‐based processing is more likely, and when overlap is low, a shift to alternative‐based processing is more likely. When individuals do form inferences to fill in missing values, processing is more similar to that in full information situations. Finally, it is shown that individuals will often partially fill in missing information, thus moderating the proposed effects.
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