Abstract
Today in the consumer society, women pay much more attention to their bodies—not only to improvement in capability but much more to their figure and appearance. New techniques provide them with a lot of products—losing weight, spa, and bodybuilding surgery and so on—all of which tell them that they could be better and prettier. Looks is not inborn any longer. It can be changed and improved very easily. It is under this system of power discourse, women think that slim and curvaceous body figure with provocative BWH is their mission of life. This paper mainly discusses the features of female body and looks and their relation with the power discourse system in the consumer society. Under this system, woman confronts the dilemma: it is inevitable for them to pursue the modern beauty and fashion, which consume their time, money and energy, and their bodies become a commodity consumed at the same time.
Highlights
The body was in the grip of very strict powers, which imposed on it constraints, prohibitions or obligations
With the profusion of materials of the consumer society, people have shifted their attention from daily necessities for life to improving themselves
This thesis will try to find out the essential rule of the consumer society on the one hand, and present the norm of beautiful woman based on this rule on the other hand and eventually to demonstrate the dilemma of woman body in contemporary society
Summary
The body was in the grip of very strict powers, which imposed on it constraints, prohibitions or obligations. What concern them is how to be more comfortable, how to look more pretty and how to enjoy the multifarious commodities Body, at this time, again in the grip of very strict powers, plays its manipulated role in the consumer society. Human body is the start point of communication between people and nature, as well as people and society It is the foundation of all material and spiritual activities. In Muslim society, women are forbidden to be seen by men other than their husbands and fathers for fear of flaming man‟s affection They should put on khaki to cover their bodies. The social power in modern consumer society, combining with mass media, morality and legal system, social culture and ideology, is highly complicated This thesis will try to find out the essential rule of the consumer society on the one hand, and present the norm of beautiful woman based on this rule on the other hand and eventually to demonstrate the dilemma of woman body in contemporary society
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