Abstract
This article examines women's bodies in South Korea and the modes of Neo-Confucian governmentality at work within this consumer society. The concealed woman's body under Neo-Confucianism appears to have been supplanted by a liberated consumer body. This seems to represent a major shift in what the body means today. Nonetheless, the techniques of governmentality that controlled women's bodies under strict Neo-Confucian codes remain active in Korea's consumer society, so that despite the appearance of a striking shift in body presentation, the methods of control remain remarkably similar. This article first examines the Neo-Confucian conception of the body, focusing on Neo-Confucian discourses on the female body and self, and the Neo-Confucian techniques of governmentality employed to control women's bodies. Next it observes how women live out the capitalist body in Korea's consumer society, using mostly journals, magazines and various women's views. Finally, it attempts to show how the new principles of consumer culture combine with Neo-Confucian techniques of governmentality to control women's bodies.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.