The (digital) medium of mobility is the message: Examining the influence of e-scooter mobile app perceptions on e-scooter use intent

Abstract

The present research examines how perceptions of e-scooter mobile apps (i.e., a communication technology) influence intent to use e-scooters (i.e., a transportation technology) while considering other perceptions specific to e-scooters (ease of use, usefulness, safety, environmental impact, and enjoyment), context of use (geographic landscape), and demographic factors (age and sex). Results suggest mobile app perceived ease of use is associated with e-scooter use intent and this effect is mediated by e-scooter perceived usefulness, even when controlling for e-scooter perceived ease of use as well as other influential elements of e-scooter use. In addition to illustrating the importance of user experiences with mobile apps within the e-scooter context, this interdisciplinary research furthers a fundamental argument that media technologies are an integral factor in the adoption of transportation technologies.