The digital marketing: The technological response to Nayarit's tourism challenges

Abstract

This study highlights the importance of digital marketing in the revitalization of tourism in Nayarit. Digital marketing is essential to maintain competitiveness in a constantly evolving market and to adapt to the changing demands of modern tourism. The adoption of digital marketing strategies, widely used by major tourism companies, is crucial to remain relevant and appealing in the industry. The effectiveness of the Inbound methodology is emphasized, supported by a systematic review that attracts and fosters long-term relationships with tourists. It is imperative that tourism entities in Nayarit stay up to date with the latest trends and developments in digital marketing, in addition to providing continuous training to their staff. This will ensure that Nayarit continues to be a preferred destination for both domestic and international tourists. In summary, digital marketing is an essential strategic ally for the sustainable development of tourism in Nayarit. Its proper implementation, along with ongoing training for tourism personnel, will significantly contribute to maintaining the competitiveness and appeal of the region in the global market.